How do we optimize our blog content?

2 min readAug 17, 2022

πŸ“Œ Short URL:

URLs need to clearly describe the content and be shorter than the title. When you update the blog content in the future, you should not need to change the URL πŸ“

+ Numbers in URLs hurt our SEO…

πŸ“Œ Image Alt-text:

Since the search engine has no eyes, it cannot see the images, so we need sub-texts to introduce the images to the search engine. We should add alt-text to images by trying different variations/looking at examples for alt-texts.

πŸ“Œ Meta Description:

The explanation is that we should keep around 150–160 words max. If the sentence is interrupted, it hurts the CTR, which reduces the blog clicks.

+ It should contain our long-tail keyword. We should use the targeted kw for the blog post here as well.

πŸ“Œ Linking:

It is useful to think for a few minutes when external linking, if you do not direct to really useful content, it may be a better option not to use it.

Internal linking β€” will help the reader stay, browse, and read more in your content. *binge-reading*

However, too much of anything is bad. Overlinking is also something that both readers and SEOs dislike.


Near-the-top CTAs were the best performing CTAs, according to HubSpot’s research. (as CTR)

You can also try this on your blog posts.

  • Just adding a CTA at the end of the blog might not be a great idea because which of us reads the blog with full attention to the end?

πŸ‘‰πŸ» Web3/marketing blog content:

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This is PΔ±rΔ±l, I’m based in Turkey & I’m the content & social media manager for Ninja Squad. Follow me for content marketing, NFTs, and NFT marketing tips!